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Hi-Tec in India

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Come August 9, Hi-Tec, a sportswear brand from Hi-Tec Sports PLC, the UK-based global sports and outdoor company, will start rocking in and out of Indian courts as the brand announces its formal launch in the country. The company has entered into a 10-year marketing and distribution license agreement with Chogori India Ltd.

“The court shoes are a Hi-Tec specialization; its specially-crafted lightweight shoes are comfortable for court games like tennis, squash and badminton,” BD Nathani, director of sales and marketing, Chogori India, told Indiaretailing.

The company has big plans for India as it is aiming to bring its entire product portfolio in the country within a couple of years.

“For retail presence, we have three phases in mind. For the first phase we have already tied up with leading footwear retail chains like Footmart, The Loft, Metro Shoes and Regal Shoes, while we are also in talks with department stores like Lifestyle and Shoppers’ Stop. We are targeting exclusive outlets in metros only after we introduce our sports apparel, which is planned for Winter 2008,” informed Nathani

The brand will initially be present in 10 states across India.


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