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Future TV launched with focus on consumer engagement

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Future Media, the media company of Future Group, has announced the launch of Future TV, a television channel designed to play in the ambience of consumption. Touted as the first retailer-owned channel in the country, Future TV is aimed at converting footfalls into eyeballs through consumer engagement. It is also the first company in this media space with a brand identity and consumer focus. Company officials informed that they were expecting around 200 million footfalls across the Future Group stores by the year-end.

Among print properties, Future Media offers ‘My World’, a monthly magazine to select customers of Big Bazaar. The company will soon launch other print brands for its retail formats like Pantaloon, Central, and Home Town.

Future Media has already started in-store radio in some of these consumption spaces. Future Media offers these media vehicles across Future Group properties and also across properties of allied partners offering consumption spaces including malls and multiplexes.

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