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Fruit of the Loom spinning India dreams

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One of the world’s oldest intimate and casual wear brand, Fruit of the Loom, is scouting for partners to begin operations in the country, industry sources told Indiaretailing.

Reviewing the lay of the land and the opportunities therein, the brand looks to set up shop in about a year. In the meantime, it is exploring partners who can associate with it in terms of retail, manufacturing, distribution and other such logistics. Efforts are also on to place a business representative in the country.


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