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Summer Collection launched by Blackberrys

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Blackberrys Summer Collection 2007 is here to promise you a very stylish and comfortable season ahead. This collection can easily be described as ‘intelligent clothing for both men and women’ complete with stylish cuts, stitches and soft colors available in an assortment of cool and comfortable fabrics like cotton and linen.

The summer collection of Blackberrys is a bouquet of fresh designs with garments that would not only look most admired in office but also would be sought after in a party or relaxed mood. The main fabrics of the season is linen and light cottons with a liquid ammonia wash technology that gives a softer hand feel and flexibility, more shine and requires less frequent ironing. Blackberrys, known for its men’s wear segment, this season is bound to make an impact with the early twentieth century lines; loosely worked linen and cotton in natural shades of hazelnut, grey and off-white combined with warm browns bring out a distinct quality. The formal bottom-wear has a range with innovations like belt less trousers, insides patch pockets, and broad stripes and patched fly. The simple stitches, stresses by fading, over-dyeing, subsequent embroidery and big relief stitches are used to give grace to the clothes. Dusty shades for bottoms contrasted with sharp and clear prints for the uppers are in focus.

The semi-formal wear sees the emergence of rustic, neutral tones such as Olive and Walnut in large checks and patterns. In shirts, aquatic shades, ranging from placid blues to iridescent greens find place in fine lines forming bold.

The Blackberrys women’s wear is tailor made to suit the ever-changing needs of the corporate woman of today. The collection presents a clean and futuristic range of clothing for spring-summer season which includes not only formal silhouettes but also casual and holiday wear for the confident lady. It is a perfect blend of lively colors and fabrics that suits the season and the requirement of a long day at work or party. The translucent fabric of one style renders the much desired femininity and the striped cotton linens of another empower her with the competitive edge. The aquatic hues of blues & green bring forth the tranquility required during the hectic work schedule.

Blackberrys has a pan-India retail presence covering more than 200 cities across India through approximately 850 up-market retail outlets besides having 25 own brand stores in 16 cities. Blackberrys has a presence in all formats of distribution namely, own stores, franchise stores, distribution/trade channel partners, and direct to dealer format. Blackberrys also has a presence in all major national chain stores – Shoppers Stop, Lifestyle, Piramyds, Central and Westside.

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