PepsiCo India is going to launch nutritious beverage in next three years. To avoid being bitten by the pesticide bug once again, the company has set up a nutrition advisory board, which includes medical and nutrients experts. Pepsi is also going to work with organisations like WHO and UNICEF for this project.
This new project will be headed by Sanjeev Chadha, PepsiCo India’s CEO, who kicked off the research on nutritious beverage as the head of the company’s innovation department for Asia.
The company is planning to launch ‘functional water’, which will be flavoured and be mixed with nutrients. Another drink will be ‘healthy whites’, which will include soya-based beverages and flavoured milk. The company is looking at extending its JV with Starbucks to India, once Starbucks enters India. Pepsi has a JV for ready-to-drink coffee with Starbucks in US.
