Subhiksha and vJive Networks, India’s largest broadband out-of-home media & digital signage network, have announced that the former will deploy the vJive’s out-of-home solution for its stores across the country.
vJive, according to the terms of the agreement, will provide each Subhiksha store with audio-visual banners, which will show advertorial content to shoppers. The execution of the agreement for 650 Subhiksha stores will be done in two phases.
