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adidas launches award-winning adizero in India

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adidas, the most innovative sports brand, announced release of its highly anticipated running shoe – adizero in India. Nicknamed ‘Zero Gravity’, adizero is world’s lightest shoe and has been designed keeping in mind the needs of both fitness conscious people who like to run and professional runners. The shoe has recently won the prestigious China’s Most Successful Design Award 2006, which attracted participation from more than 60 companies and 160+ entries.

A groundbreaking combination of comfort and high performance, the adizero finished first in more than 15 of the world’s most challenging marathons in 2006, proving its outstanding design and competitive advantage. With adizero range, runners can look forward to the fastest, lightest and sleekest shoe on the planet.

“The runner’s experience is the best test of our product, as it shows us how runners respond to the shoe, what they need to reduce strain on their feet, as well as how the shoe can help them go faster. adizero has taken these factors into consideration, resulting in the world’s lightest footwear range, without compromising on support; and superior fit, without compromising on stability”, said Andreas Gellner, Managing Director, adidas India. “ This award winning shoe is not only for those who are looking for that gold medal but for everyone who likes to run for recreation or health reasons. Designed in Asia, with wider forefoot to suit Asian feet, the shoe is perfect for Indian consumers”, he added.

The adizero range has high performance technologies such as adiWear, Torsion System and adiPRENE at its core, giving it high durability, functionality and quality. The key to adizero’s superior fit is the Microfit Last, which has been developed in Japan and is ideal for Indian feet as it has a wider forefoot and instep area. It accurately mimicks the shape of the foot, thereby adding comfort and support rather than strain .

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