Salil Kapoor has joined Samsung India Electronics as head, Home Appliances. His last assignment was with Microsoft India as marketing head, consumer audience.
Ravinder Zutshi, deputy managing director, Samsung India Electronics, said, “As we are looking at giving a strong thrust to the home appliances business this year, Salil’s joining will give a strong impetus to push our business and achieve some of the objectives that we have set for this year.”
The Home Appliances Division of Samsung constitutes refrigerators, air-conditioners, microwave ovens and washing machines. Kapoor will look after product marketing, which includes product selection, product pricing and product marketing communications.
Kapoor started his career at Blue Star and in 1998 moved to LG Electronics India Limited (LGEIL), where he held various positions. He quit LGEIL in September 2005 as head of Marketing Services & Brand.
