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BORDERS Preparing for Malaysian Expansion

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Berjaya Books, the franchisee of the Borders chain in Malaysia, is planning to open seven more Borders shops countrywide in the next 5 to 6 year. According to the General Manager Janice Yong the majority of the new bookstores would come up in the Klang Valley, and the rest would be in Malacca ,Johor Bahru and in East Malaysia.”

Having the world’s largest Borders store (5,500 square metres) in Penang in 2005, Berjaya Books now plans not to follow its ‘mega store’ concept. Shares Yong, “We are aiming to position ourselves as a lifestyle store which our customers find cosy, lively yet serene and keep coming back to us.”

To promote reading culture in Malaysia, Berjaya Books, has invested around USD1.4 million in its Penang store. The retailer plans to add the number of business, self-help and fiction titles in its new stores.

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