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Wrangler (jeans)

Wrangler onboards cricketer Smriti Mandhana as its brand ambassador

Mandhana will feature in the brand's marketing campaigns and initiatives across various platforms Bengaluru: Denim brand Wrangler India has appointed Indian cricketer Smriti Mandhana as its brand ambassador, said Ace Turtle, a retail tech platform and the exclusive licensee of Wrangler,...

Lee launches its first Indian flagship store in Bengaluru

The 4,200 sq. ft Lee store is situated at Brigade Road, Bengaluru Bengaluru: American denim and casual apparel brand Lee has launched its first Indian flagship store in Bengaluru, omnichannel enablement platform Ace Turtle announced in a press release on Monday....

Sohum Shoppe, Flight of a Dream

Originated in 2000, Guwahati-based Sohum Shoppe’s success tale is one of grit, determination and far-reaching vision. After conquering the retail skyline of Assam, it is now all set to expand its horizons to other parts of Northeast India.Known as...

Mavango: Optimising on Fashion, Price & Quality

Key people of Mavango - Akashdeep Singh, Founder and CEO and Gurbans Chatwal, Vice President, Global Strategy and Country Head (India) - on the changing trends of the Indian consumer and the brand’s expansion plans.HOW IT BEGANFor Akashdeep Singh,...

The Journey from Distribution to Retail

He believes that there is no thumb rule for the distribution business. Images Business of Fashion talks to Ajay Sharma, director, Upmarket Group, about his journey from distribution to retailing.He believes that there is no thumb rule for the...
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How the denim industry is keeping itself green

With the global denim segment projected to hit $95 billion by 2030, it poses a dual threat to both...
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