Baggit, India’s most-loved bag and accessories brand celebrated Retail Employees’ Day (RED) on Dec 12, 2017 across all Baggit’s stores in the country to thank all their retail employees, one of the key pillars of the brand’s success. The untiring efforts of all the employees in the retail space often go unnoticed and this is Baggit’s endeavor to shine the spotlight on them and express gratitude for all their hard work.
Baggit prides itself on being an employee-friendly organization and firmly believes that the first asset of any organization are its human assets. This is an initiative to encourage employers as well as customers to recognize the efforts of the retail associates. The day aims at creating an awareness and empathy around the lives of the retail employees as well as an understanding of the significant role they play in the lives of the customer.
Baggit retail store have thousands of walk-ins everyday and employees strive to deliver high-quality of customer service. Customers have only had positive feedback to share, and this stems from the fact that all employees ensure there is never an unpleasant moment for the customer: they are always greeted with a smile.
The celebrations on December 12 will constitute of internal celebrations and honoring Baggit employees for being such a key contributor in Baggit’s success journey. Baggit has always set unique benchmarks when it comes to managing the relationship with its employees and their families and this is just one more step in that direction.
Commenting on this Nina Lekhi (MD & Chief Design Curator) said, “A similar initiative last year really excited and motivated our employees. This naturally reflected in a very pleasant service and shopping experience for their customers.”