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India Fashion Forum turns 20, set to unveil new, innovative format

India Fashion Forum turns 20, set to unveil new, innovative format

India’s largest fashion intelligence event, India Fashion Forum (IFF) will be back with its 20th edition on December 17th...
7 top women in fashion retail

Top 7 women in fashion retail

The women’s fashion retail in India has broadened from basic salwar-kameez and jeans and T-shirts to designer wear with...

Nina Lekhi, MD & Chief Design Curator, Baggit

Nina Lekhi MD & Chief Design Curator BaggitNina Lekhi, an entrepreneur by profession and a role model for many aspiring young...
Women entrepreneurs shaping India's fashion retail sector

17 women entrepreneurs shaping India’s fashion retail sector

Today, a woman’s role in society has far transcended that of a homemaker; she is now a primary decision...
Real Life Case Studies: How visual merchandising raked in revenue

Real Life Case Studies: How visual merchandising raked in revenue

Good visual merchandising must have a “wow” element – customers who come to a store should feel happy because...
Measuring show window response

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in...
Shop Windows That Stop: The art of Visual Merchandising

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a...
Baggit to commence retail growth journey in Tier II, III cities

Baggit to commence retail growth journey in Tier II, III cities

India's leading fashion accessory brand Baggit is all set to expand its retail wing in Tier II and Tier...
Baggit announces Shraddha Kapoor as its brand ambassador

Baggit announces Shraddha Kapoor as its brand ambassador

Baggit has signed up popular Bollywood actor Shraddha Kapoor as its brand ambassador. In her new role, as the...
Baggit targets 25 pc revenue in FY19

Baggit targets 25 pc revenue in FY19

Homegrown accessories brand Baggit is stepping up its volume and the product line to meet its target of clocking...