Innerwear brand Bodycare Creations Ltd was established in 1992 by Pawan Hosiery manufacturing. However, the name Bodycare Creations Ltd was coined in 2008. After establishing the brand name, it is constantly updating its designs and has already gained sustainability in the market. The brand is owned by Sanjay Dawar.
Brand USP: Bodycare is best described as comfort forever. The brand offers innerwear for men and women, and utility garments for women.
Target customers: The brand targets men and women between15 and 40 years.
No. of Indian cities currently present in: The brand is present pan India
Total no. of MBOs: 9,000 approximately
No. of MBOs added in 2014: 4,000+
Targeted towns or cities in the next couple of years: All metros, tier -II and -III cities
Turning point(s) in my brand’s life: Factors like product awareness, market demand, quality of product and latest fashion have helped the brand grow aggresively. As per the brand, 10 years back girls would not buy lingerie on their own, but now they are not shy about shopping lingerie. This change in mindset has proved the turning point in brand’s journey.
Growth percentage: 40 %
Any strategy change: Charting marketing plans based on various segments and different products.
Expansion/extension/diversification plan(s): Bodycare Creations Ltd has launched a new brand named Body Active for men and women. It offers sportswear made with dry fit fabric. The product range includes t-shirts and lowers for men, and capries and lowers for women.
New territory/regions added: Tier -II and -III cities in East and South India