The Inditex Group’s flagship brand, Zara has launched a new retail outlet at Viviana Mall, Thane. Spanning over 20,774 sq.ft, the store features all three Zara product ranges- men, women and kids spring/ summer 2014 collections. The store image is based on four principles: beauty, clarity, functionality and sustainability. It’s design primarily emphasises simplicity as part of brand’s on-going mission to enhance customer experience. The new concept store combines materials and colours to brighten up the interior, distilling the brand’s latest image. Zara now has 15 stores spread across India.