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    Dabur to feature Disney characters for next honey ad

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    FMCG major Dabur India has entered into a strategic character licensing deal with (DCP) to promote its Dabur honey squeeze packs. As part of the deal, Disney characters Winnie the Pooh will feature on all honey packs, reports ET.

    Dabur commissions new manufacturing facility in Assam
    The plant, set up with an investment of Rs 250 Crore, is the most modern and environment friendly manufacturing facility in the consumer goods industry in India

    “The tie-up will boost consumption of healthy foods such as honey among kids,” quoted , executive VP, marketing healthcare, Dabur India on the report.

    Currently, for similar such campaigns, Dabur has been featuring Bollywood star and cricket captain .

    — IndiaRetailing Bureau