Reebok India, today, has launched its first cricket and other sports equipment store in New Delhi. The 2,200 square feet outlet will house all kinds of sports equipment including apparel and footwear.
The store will display a range of authentic cricket gear used by international cricketers, along with merchandise used by players of four IPL teams including Kolkata, Rajasthan, Bengaluru and Chennai.
Speaking to media at the launch, Subhinder Singh Prem, managing director, Reebok India informed that the ‘customisation for cricket lovers’ programme will allow consumers to choose a bat that has been used by say MS Dhoni or Gautam Gambhir and place an order for a similar one. The special made-to-order bat will then be delivered to the customer within 15 to 21 days.
The store will also have a fitness section comprising treadmills and gym balls.