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Brand Impact

Brand equity plays a major role in a volatile business milieu as consumers generally buy trusted brands rather than...

Gautam Gambhir the new face of BHPC

Beverly Hills Polo Club (BHPC), a well known international brand in casualwear, announced Gautam Gambhir, Indian cricketer, as its...
Coca Cola downsizes, asks 65 workers to opt for VRS

Coca-Cola India expects 7 pc growth despite slowdown

Coca-Cola India, part of US-based Coca-Cola International, continues to stay firm with its earlier announced USD 250 million investment...
Reebok opens latest 'Fit Hub' concept store in Ludhiana

Reebok launches sports equipment store

Reebok India, today, has launched its first cricket and other sports equipment store in New Delhi. The 2,200 square...