The new MTV Gear has six lines – Hit list, Crazy Sexy Cool, MTV U, Tech Check and Roadies. Primus is the exclusive licensee of MTV Gear.
Talking of the new range, Ms Kanika Vohra, VP – Licensing and Operations, said – “MTV has the pulse of Indian youth. We envisage that this collection will appeal to the youth and they in turn will cascade the brand proposition across the nation”.
“South especially Hyderabad is a focus market for Primus,” she said.
Primus, a leading small format retail chain operates more than 200 retail stores across the country with retailing area in excess of 400,000 Sq. Ft. It has Exclusive Stores, besides Factory Outlets for a portfolio of Brands such as Levis, Dockers, Adidas, Reebok and Nike.
Besides retailing, Primus has a nationwide Distribution network of over 50 distributors, catering to more than 3000 outlets.
Primus has made deeper inroads into the Retailing and Apparel business by recently acquiring Weekender from the Jagadish Hinduja