Yvan Goupil

SABMiller accords with Infosys to boost in-store marketing

Indiaretailing Bureau - July 29, 2009

SABMiller, the global brewing company, has partnered with Infosys Technologies to evaluate and improve the effectiveness of its in-store shopper marketing campaigns. SABMiller has chosen Infosys to conduct in-store projects leveraging the Infosys ShoppingTrip360 solution to analyse shopper and...

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