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Lenzing AG: Tailoring sustainable & environmentally responsible lifestyles

Lenzing AG, one of the largest wood-based fibre manufacturers of the world, has been promoting sustainable fashion in India...
The changing dynamics of the men's innerwear market in India

The changing dynamics of the men’s innerwear market in India

This is what the typical innerwear buying behavior of the average Indian male is like – men will spend...
Liva is an amalgamation of consumer insights and core fabric needs: Birla Celluose's Manohar Samuel

Liva is an amalgamation of consumer insights and core fabric needs:...

Back in 2015, Grasim Industries Limited had achieved a major milestone marking the advent of a new era of...