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Lenzing AG: Tailoring sustainable & environmentally responsible lifestyles

Lenzing AG, one of the largest wood-based fibre manufacturers of the world, has been promoting sustainable fashion in India for over a decade with its products TENCEL™ and LENZING™ ECOVERO™, all sustainable and environmentally responsible fibres. India is a young...

The changing dynamics of the men’s innerwear market in India

This is what the typical innerwear buying behavior of the average Indian male is like – men will spend time to pick out a shirt or a trouser at a retail outlet. On the way to the billing counter,...

Liva is an amalgamation of consumer insights and core fabric needs: Birla Celluose's Manohar Samuel

Back in 2015, Grasim Industries Limited had achieved a major milestone marking the advent of a new era of Birla Cellulose with the launch of new age fabric brand - Liva. Liva is a natural, fluid and fashionable fabric...
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Rise of the Sleep industry in India

Sleep solutions business in India is witnessing growth, thanks to Indians waking up to the importance of good slumber Mumbai: The...
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