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TMRW House of Brands

Aditya Birla’s TMRW to add 25,000 sq. ft. retail space over the next 18 months

Through this collaboration, TMRW’s digital-first brands such as Wrogn, Bewakoof, The Indian Garage Co., and Nobero will open multiple stores across the country Bengaluru: TMRW, the new-age house of brands from the Aditya Birla Group, has partnered with LiteStore, a...

TMRW’s fashion brand Nobero enters offline retail, opens 1st EBO in Hyderabad

With this launch, Nobero aims to open 25 stores nationwide by the end of the fiscal year (FY) 2026 Bengaluru: Nobero, a fashion forward athleisure (fashleisure) brand from TMRW House of Brands, has launched its first ever exclusive brand outlet...

Aditya Birla Fashion and Retail Ranked India’s Most Sustainable Retail Company

ABFRL achieved an overall score of 82, positioning it in the 99th percentile among global industry peers Mumbai: Aditya Birla Fashion and Retail Ltd. (ABFRL) has secured the highest ranking among Indian retail companies in the S&P Global Corporate Sustainability...

TMRW House of Brands invests Rs 155 crore in casual wear brand The Indian Garage Co.

With the support of the Aditya Birla Group venture, The Indian Garage Co. aims to reach Rs1500 crore in the next 5 years Bengaluru: TMRW House of Brands, an Aditya Birla Group venture, has expanded its portfolio of brands with a partnership with...
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Sandeep Kataria Steps Down as Bata Global CEO — The Incredible Journey Across Diapers, Pizza, Data & Shoes

From diapers to data, fried chicken to footwear — the incredible journey of Sandeep Kataria, the man who made...
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