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Ushering in a New Technological Era: Retail industry goes contactless in COVID times

Social distancing, masks, and a lockdown. The COVID-19 pandemic is forcing people to stay at home, work from home and buy from home. Despite the lockdown being lifted in phases, the economy beginning to limp back to the ‘new...

Pepsi joins hands with NRAI, Swiggy to support restaurant community

Beverage brand Pepsi on Thursday announced a fund-raising initiative in association with the National Restaurant Association of India (NRAI) and leading online food delivery aggregator Swiggy to provide 25 lakh meals to the workers of restaurant community who are...

Impact of COVID-19 on cloud kitchens

As the nation continues to grapple with the effects of COVID-19, the economic repercussions of the pandemic have been widespread. You would have to look far and wide to find an industry that has not been negatively impacted. The...

Consumer packaged goods companies need to reset channel strategies, says Kearney

The Indian consumer packaged goods companies (CPGs) will need to ‘review and reset’ their channel strategies and e-commerce which scored good growth during the lockdown will not be a game-changer, a report by Kearney, a leading global management consulting...

ITC's Sunfeast Dark Fantasy & Frozen Bottle collaborate to lift consumer spirits amidst the new normal

Sunfeast Dark Fantasy from ITC Ltd. has collaborated with Frozen Bottle to launch an exclusive chocolatey menu. This range of indulgent dessert and beverage creations will witness the coming together of two ‘food wizards’ who aspire to serve ‘indulgence...

Swiggy launches initiative to help restaurants jumpstart operations

On-demand food delivery platform Swiggy has launched a Jumpstart Package for its restaurant partners, which are either operational for delivery or restarting operations, towards business revival, continuity and growth. To enable smooth cash flows for partners, Swiggy has activated bi-weekly...

Mars Wrigley launches ‘Snickers® Store’ on Swiggy

Mars Wrigley has launched a dedicated online brand store – ‘Snickers® Store,’ on the popular online delivery app Swiggy. The Snickers® Store will have well-loved brands such as Snickers®, Galaxy®, Mars®, Bounty®, M&M’S®, Doublemint® and Orbit® that consumers will be...

Brands will have to start afresh post-lockdown, says survey

Reeling under the impact of the COVID-19 pandemic, brands will have to start afresh to win back the customers, says a survey. The brands have lost opportunities, customers have dwindled, revenues hit an all time low and many new challenges...

In-home consumption surges as consumers binge on biscuits, salty snacks

Food categories like biscuits, salty snacks, instant noodles, beverages, edible oils are seeing an increase in demand as in home consumption increases while out of home consumption of FMCG products is expected to take a back seat as the...

Instagram partners Swiggy, Zomato to help small restaurants

Facebook-owned Instagram on Thursday announced its partnership with online food delivery platforms Swiggy and Zomato to support small businesses in India during the COVID-19 crisis. The photo-messaging app also announced the rollout of the food order sticker in India that...
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How Nuutjob pioneered men’s intimate hygiene category in India

The company started with three products and now it has expanded offerings to over 9 products including one product...
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