sustainable fashion

Lenzing AG, one of the largest wood-based fibre manufacturers of the world, has been promoting sustainable fashion in India for over a decade with its products TENCEL™ and LENZING™ ECOVERO™, all sustainable and environmentally responsible fibres.India is a young...

Sustainable consumer habits have gained quite a lot of significance over the years. The major driving forces include the realisation of environment damaging practices, and the strong desire to make eco-friendly choices. Further, millennials and Gen Z consumers have taken...

Clothing labels need to be clearer when it comes to showing how a product is sustainable, as transparency continues to be a key driver of purchasing decisions, says GlobalData, a leading data and analytics company. Hannah Abdulla, Apparel Correspondent at GlobalData, says: “Sustainability is fast...

The COVID-19 pandemic has acted to further galvanise consumers in demanding more responsible products and fashion firms already have the necessary tools at hand, writes GlobalData, a leading data and analytics company. Beth Wright, Apparel Correspondent for GlobalData, comments: “The pandemic has...

Perceived as an alternative trend against fast fashion, ‘sustainable fashion’ or ‘eco-friendly’ fashion is the fastest growing design philosophy and trend across the globe today. The goal here is to create a system which can be supported indefinitely in...

Consumers say they are becoming more concerned about the impact fashion brands have on the planet. However, there is a huge gap between what consumers are saying and how they are behaving. Consumers say they want sustainable products, but...

Bollywood actress Dia Mirza says she believes in the concept of sustainable fashion and feels emphasis needs to be laid on reuse and recycle of products as a matter of respect towards nature. Swedish fashion retail giant H&M, along with...