Strategy
Fashion & Lifestyle
Scope & Status of Mobile Advertising & Commerce in India
Modern mobile phones are cameras, personal computers, traditional fixed line phones and e-banking devices, all rolled into one. With the increasing usage of mobile phones and WAP access on cell phones by one and all, fashion brands, retailers and...
Fashion & Lifestyle
May the best sportswear win!
Cricket will always be in, in India. But making its presence felt, in a not so subtle way is football. And with the ongoing FIFA World Cup the popularity is on an exponential growth. A recent Nielsen Global...
Fashion & Lifestyle
Wills Lifestyle`s expansion blitz
Wills Lifestyle, ITC’s premium fashion and lifestyle brand announced its aggressive expansion plans by opening 6 retail stores across Amritsar, Guwahati, Nashik, Vizag, Bhopal and Mangalore, with more to follow. Currently the brand has 65 stores in 35 cities...
Fashion & Lifestyle
No brand ambassador for Globus
Globus has always been claiming to cater to fashion for a changing world, and it seems to have acquired its own entity and image to do away with Indian celebrity endorsements for its retail outlets. The brand...
Fashion & Lifestyle
PUMA takes full control in China
The sportswear company, PUMA, will acquire 100 per cent of its long-term Chinese joint venture - Liberty China Holding Ltd - with effect from January 1, 2011. This will give the company full control of its business activities in...
Fashion & Lifestyle
TH launches children`s wear range
Tommy Hilfiger, announce the launch of its children`s wear line in India. With a mission to bring international fashion trends to the Indian markets, they have opened seven stores across Delhi NCR and Punjab areas and more are to...
Fashion & Lifestyle
Retail industry introduces RFID tech
A group of leading retailers, manufacturers, suppliers, industry associations, technology providers and academia recently introduced a broad-based initiative to guide the adoption of radio frequency identification (RFID) technology in retail. The initial focus of the Item Level RFID Initiative...
Beauty & Wellness
Macy’s to Encourage Gifting
US-based premium department store, Macy's, is remoulding its gift merchandise strategy this year around. The department store chain has launched a 'Grab-N-Go' Gift Shop, which will feature limited-edition gifts from different categories, including gadgets, apparel, accessories, beauty products and...
Beauty & Wellness
HUL to take P&G’s ‘Olay’ head on
Hindustan Unilever, India's largest FMCG goods company, is moving beyond mass products as the company is planning to focus on the niche, a segment where rivals are getting increasingly competitive. HUL is set to take Procter & Gamble's anti-ageing...
Retail
Tata International forays into footwear retail
Tata International, the global trading arm of Tata Group, has entered the footwear segment with the launch of Tashi – a speciality footwear retail chain. Located at Linking Road in Mumbai, the maiden store of Tashi is spread over...
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Latest News
How Madhav Kasturia of Zippee is addressing critical pain points of quick commerce
The founder and chief executive officer of Zippee is helping D2C brands and e-commerce players bridge the gap between...
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