Wills Lifestyle`s expansion blitz

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Wills Lifestyle, ITC’s premium fashion and lifestyle brand announced its aggressive expansion plans by opening 6 retail stores across Amritsar, Guwahati, Nashik, Vizag, Bhopal and Mangalore, with more to follow. Currently the brand has 65 stores in 35 cities across India.

ITC’s Wills Lifestyle has been established as a vibrant fashion brand, offering a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. Wills Lifestyle begins rapid expansion starting this festive season, focussing on tier I and II cities.

The brand will also continue to open stores in cities in Delhi, Mumbai, Chennai, Pune, Coimbatore, Goa, Noida and Lucknow. Besides this, the brand will also venture into new tier II and III markets like Kanpur, Mysore, Udaipur, Vijaywada and Gangtok.

Speaking on the occasion, Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing said, “With improving consumer sentiments we are planning for profitable expansion for Wills Lifestyle across the markets. We plan to increase the Wills Lifestyle network to 80 stores in next 3 months, through a mix of more stores in existing markets and expanding the footprint in smaller markets through the franchising model. Going forward we shall continue to open stores in tier II and III cities as part of the company’s expansion plans.”

He added, “It is our endeavour to make fashion more accessible as we target multiple consumer segments, enter new geographies, open more stores and make our products more appealing. The thrust will be to nurture markets, generate higher trials and develop lasting relationships with our customers.”

Wills Lifestyle’s marketing strategies will revolve around taking the brand message forward in an impactful manner to the targetted consumers. The creative strategy will focus on showcasing products in an inspirational manner.

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