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Social Media

In Focus

Why social commerce is the future of retail

Jigar Patel -
To ensure a competitive edge, brands must consider strategic digital interventions as part of their marketing strategies — as social media and retail continues to amalgamate to create social commerce As digital interactions constitute the norm, social media platforms...
D2C Buzz

5 Pillars of Customer Retention

Indiaretailing Bureau -
Customer experience, social media, trust, transparency and data critically impact customer retention said representatives of leading brands speaking at the India D2C Summit 2024 Mumbai: Retaining existing customers is far more lucrative for brands than acquiring new customers. However, apart...
Leaders Ink

Social Media: The Big Opportunity for Small Retailers

Dr Jitender Kumar -
The buying and selling of products and services through social media, popularly known as social commerce, has the potential to empower over 40 million small businesses across India In smaller towns and urban areas, Bottom of the Pyramid (BOP) turns...
Spotlight

Social commerce set to scale, but concern of authenticity looms large: Industry

PTI -
The coming together of e-commerce and social media to create a new business channel, social commerce is increasingly gaining traction in the retail space New Delhi: Social commerce is poised for dynamic growth, with some estimating a 10-fold rise by 2030,...
E-Commerce

How does India shop online?

Indiaretailing Bureau -
Over 60% of people prefer shopping via apps over websites with a clear preference for marketplace apps New Delhi: The day-to-day inception of new brands in the e-commerce ecosystem has changed the shopping behaviour of customers online. There have been...
Latest News

H&M enters Patna

Sanya Arora -
The two-storey store is located at the City Center mall in Christia Colony in Patna, Bihar. This is H&M’s 54th store in India New Delhi: Swedish multinational retail clothing company Hennes & Mauritz (H&M) opened its first store in Patna...
Entertainment

PVR Inox slashes food & beverage prices by up to 40%

PTI -
The film exhibitor introduced food combos starting from Rs 99 from Monday to Thursday between 9 am and 6 pm, while on weekends it has offered bottomless popcorn with "unlimited refills" and "bottomless Pepsi" New Delhi: Leading multiplex chain PVR...
Fashion & Lifestyle

Fashion brand icons: Siddharth Bindra of BIBA Fashion Ltd.

Indiaretailing Bureau -
IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. Today, the spotlight is on Siddharth Bindra New Delhi: No business can survive for long without a vision; even if it...
FMCG

Unleashing the power of social media stars

Zainab S. Kazi -
Social media celebrities including famous YouTubers and Instagramers have become an asset for brands. Today, each social media celebrity has behind him / her, a team – from managers to personal secretaries to manage their brand associations and further...
Economy

Twitter closes offices in Delhi, Mumbai; staff asked to work from home

PTI -
The closure of the two offices in key locations comes as the platform has initiated a massive cost cutting drive globally New Delhi: Amid layoffs and a severe cost-cutting, Twitter has closed offices in Delhi and Mumbai and asked staff to...
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Latest News

In FocusDisha Shah -

Why consumers continue to adhere to traditional preferences in jewellery buying

While modern styles and sustainable options like lab-grown diamonds are rising, many consumers still prefer traditional jewellery The Indian Jewellery...
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