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Siddhartha Master

The dynamics of Indian denim market

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small towns, this blue fabric is all pervasive today. It has become the go to fashion preference of individuals across all...
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How the denim industry is keeping itself green

With the global denim segment projected to hit $95 billion by 2030, it poses a dual threat to both...
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