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Shakti Bhog

Retail costs involved in brand building

By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Building a brand and executing a successful retail strategy for it is the top most concern of all...

Packaged wheat flour category witnessing double -digit growth: IKON

The packaged wheat flour market in India is growing at a CAGR of 19% over the past three years and may likely to be double the current size by end of this decade, according to IKON Marketing Consultant’s latest...
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Varun Berry: Steering Britannia’s Next Growth Chapter as CEO, Executive VC & MD

Britannia has appointed Varun Berry as CEO, effective May 8, 2025, in addition to his current roles as Executive...
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