personalization
Retail
Evolving retail innovations continue to entice consumers
The last year was marked by a significant shift in consumer behaviour and shopping choices, with the digital space emerging as the winner over the brick-mortar counterparts.The good thing is that after the initial debacle, we continued to show...
Research
Consumer privacy concerns affect personalized offers and brands’ role in protecting them
The recent Facebook-Cambridge Analytica data scandal was the harbinger of a deeper consumer struggle.Americans want brands to require consent before using personal data for targeted marketing by a 2:1 margin. But they also highly value offers developed for them.....Click...
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Latest News
Meena Bazaar opens 5th store in Bengaluru
The new highstreet store is located at Commercial Street, BengaluruBengaluru: Delhi-based ethnic wear retailer Meena Bazaar has launched its...
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