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new-age brand founders

Young consumers buying into brand narratives first, say founders of new-age brands

In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem...
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Reliance Retail’s Avantra by Trends opens 73rd store pan India

Located at Aparna Neo Mall, Nallagandla, the newly opened Avantra store is its seventh outlet in Hyderabad Bengaluru: Avantra by...
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