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Parle wants bigger share of premium biscuit market

According to a report by news agency PTI, biscuits and confectionery maker Parle Products is aiming to increase its market share in the premium biscuits category to around 20 per cent in 2017-18 from 15 per cent now."We will be...

Parle says biscuit sales are down post demonetization

The demonetisation drive has eaten into the growth momentum of the biscuits sector, which has seen sales fall by up to 1.5 percentage points, according to market leader Parle Products. "Biscuits as a category saw growth of about 5 per...

Parle Products forays into premium chocolate segment; introduces Friberg

Parle Products Pvt Ltd, known for its mass-market Parle-G biscuits, has entered into the super premium chocolate market with a new brand Friberg – priced at Rs 350 for 125 gram wafers and 90 gram bars. The Mumbai-based company, which...

PepsiCo enters biscuit segment; launches brand Aliva

After Kurkure’s breakthrough success, Frito-Lay India, the food division of PepsiCo India has now forayed into the 1,500 million tonne biscuit category in the domestic market dominated by Parle, Britannia and ITC Foods. The group has recently launched Aliva...
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Taneira by House of Tata partners with Goonj

The collaboration supports Taneira’s new initiative, 'Exchange, Elevate and Empower’, which invites customers to donate their sarees for rural...
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