Marketing strategy

Today, fashion retail in India is highly competitive and there has been an avalanche of global fashion brands making an entry into the Indian marketplace. Needless to say, the increasingly aspirational Indian shopper community welcomes each new signpost and...

Ram Sareen, International Specialist and Consultant to the world’s leading apparel companies, highlighted the importance of innovations in technology that will influence the future of fashion retail globally.The last 10 years have seen maximum technological developments. Gone are the...

Ram Sareen, International Specialist and Consultant to the world’s leading apparel companies, highlighted the importance of innovations in technology that will influence the future of fashion retail globally.The last 10 years have seen maximum technological developments. Gone are the...

Ram Sareen, International Specialist and Consultant to the world’s leading apparel companies, highlighted the importance of innovations in technology that will influence the future of fashion retail globally.The last 10 years have seen maximum technological developments. Gone are the...

The old traditional linear journey of shoppers through the aisles and gondolas of supermarkets is changing. Customers who are now presented with a myriad retail choices, have the luxury of choosing one of several channels available to them, depending...

Italian suiting brand manufacturer Georgia Gullini plans to open 100 stores in India in 2013-14 focussing on tier 2 and 3 cities before moving into the metros. According to the company officials, the Italian menswear brand is likely to follow...

Holii Bags and Accessories is targeting a growth rate of 50 percent from its couture range to be launched by end of September/October this year. To start with, the apparel line will be launched in department stores through shop-in-shop...

Footwear brand Tresmode is all set to expand into the NCR. With the brand already retailing and adding 10 new MBOs at the start of this financial year, Tresmode now plans to raise the count by another 10 points-of-sale...

DLF will open Mall of India in Noida, Sector 18, spread in the total built-up area of approx 27,07,575 sq.ft. and a gross leasable area of 16,00,000 sq.ft. To become operational by July 2013, it is touted as India's...

If you don’t leave your comfort zone and enter the enthusiasm zone, be ready to go to the danger zone – thundered motivational speaker Jagdish Joshi to a consortium of professionals from the food and grocery sector on the...