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The Future of Couponing – from Affiliate Marketing Tool to Sales Enabler

While in the western markets, both consumers and brands have mastered the art of couponing, Indian counterparts are now starting to warm up to the concept. Couponing has been a very popular strategy used by western brands to generate...

Qwikcilver launches Gift card Superstore Woohoo.in

Qwikcilver Solutions, India’s pioneering Gift Card company, has announced the launch of Gift card superstore, Woohoo.in. The platform aims to be a one stop destination for consumers for personal and occasion based gifting, and will allow them to choose...

Changing face of retail

With the omni-retail strategy gaining ground in India, the retail business sector can look forward to good times ahead by keeping abreast with pro-customer strategies. According to the assistant professor of organisational behaviour at Stanford Graduate School of Business, Kristin...

Novotel Mumbai Wins HolidayIQ.com India Says Yes Award 2014

Novotel Mumbai on Juhu Beach has won the The HolidayIQ.com India Says Yes Award 2014 for its Awesome Food. Award winners are determined based on the reviews and ratings for Hotels from over one million travellers over the last...

Bazaar on the web!

With the sudden rise of online retailing in India, many retailers have begun to plan a web strategy. The Indian online market tipped over when retailers such as makemytrip.com listed and fashionandyou.com got funding. Now, it has...
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How the denim industry is keeping itself green

With the global denim segment projected to hit $95 billion by 2030, it poses a dual threat to both...
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