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Kunal Tiwari

D2C

WhatsApp: D2C’s favourite customer acquisition tool

Kunal Tiwari -
WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands to capture potential customers' attention WhatsApp, with over 2 billion users globally, has come a long...
Leaders Ink

How to give discounts without burning cash

Kunal Tiwari -
Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitability A discount directly translates to offering products and services at slashed prices which attracts customers. Discounts can help unlock non-moving inventory, promote new...
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Food & BeverageAkshita Sharma -

McDonald’s opens new store in Noida

The latest McCafe outlet is located at Noida’s Sector 132 New Delhi: American fast food chain McDonald’s has opened its 50th McCafe...
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