The research reveals that online buyers are more price sensitive and avail more offers compared to offline buyers
Bengaluru: As many as 86% of online consumers in India are willing to take up offers while the offline offer uptake stands...
The report provides an assessment of various Indian and international brands’ inclusion efforts from a diverse consumer perspective
Bengaluru: ‘Brand Inclusion Index 2024’ study by marketing data and analytics business Kantar provides an assessment of various Indian and international brands’...
On a global scale, the top 10 inclusive brands include Google, Amazon, Nike, Dove, McDonald’s, Netflix, Coca-Cola, Adidas, Disney and Apple
Bengaluru: Google, Tata Motors, Amazon, Jio, and Apple have been recognised as India’s top five inclusive brands, according to the...
The agricultural sector has uncertainty and the upcoming general elections would not surge the consumption of FMCG (fast-moving consumer goods) products.
New Delhi: The fast-moving consumer goods sector will have a "subdued" growth till September quarter in 2024 due to...
While modern styles and sustainable options like lab-grown diamonds are rising, many consumers still prefer traditional jewellery
The Indian Jewellery...