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J C Divakar Reddy

Endorsers to cough up penalty for misleading ads

Celebrity endorsers will now have to be careful before signing the contract for any advertisement. The Parliament Committee has recommended a punishment for misleading advertisements. If the recommendations are incorporated in the Consumer Protection Bill, brand ambassadors will have to...
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Efficiency is our mantra: Raghav Agarwal of V-Bazaar

Raghav Agarwal, director, V-Bazaar Retail talks about the key strategies the brand adopts to compete in the competitive value-retail...
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