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Intex appoints Rajiv Bakshi as Chief Marketing Officer

Domestic smartphone maker Intex Technologies on Monday appointed industry veteran Rajiv Bakshi as its Chief Marketing Officer (CMO).An alumnus of the Harvard Business School, Bakshi will look after the entire Intex range of mobile and consumer durables, the company...

Budget Special: Home appliance makers bat for manufacturing incentives

Consumer durables and home appliances makers like Godrej Appliances, Panasonic, Philips Lighting and Intex want the Government to lower taxes, give incentives to local manufacturing and increase customs duty on imports.According to a PTI report: Besides, the ACE (Appliances...

Indian wearable market clocks 2.5 mn units in 2016

The wearable market in India observed a shipment of 2.5 million units in 2016 with Goqii and Xiaomi dominating the entry-level segment, International Data Corporation's (IDC) Worldwide Quarterly Wearable Device Tracker has said. Total wearable shipments in the fourth quarter...

SP Subramanian, AVP Sales, Intex

SP Subramanian AVP Sales Intex Local handset to consumer durables maker Intex Technologies has appointed SP Subramanian as assistant vice president of sales for the mobile business, who will handle sales of the company’s mobile phones nationally. Extending a warm welcome to Subramanian,...

Intex forays into e-comm with WishnBuy; to launch mobile wallet service soon

Domestic mobile handset and consumer durables company Intex Technologies has announced its entry into the e-commerce space with its own marketplace WISHnBUY.com. With WISHnBUY, consumers will have access to over 100 brands displaying more than 30,000 products across categories. "WISHnBUY aspires...

Intex ropes in Suresh Raina as brand ambassador for speakers' segment

Domestic smartphone-maker Intex technologies recently announced the appointment of cricketer and Gujarat Lions captain Suresh Raina as its brand ambassador for a new range of speakers' segment. "We are delighted to have Suresh Raina as the brand ambassador for the speakers'...

Intex Smart World opens first outlet in Chandigarh

Intex Technologies, Indian mobile & consumer durables company, has strengthened its presence in North India with the entry of its branded retail store - Intex Smart World in Punjab, Chandigarh. With this, Punjab became the 8th state in North opening...

Intex forays into refrigerator segment

Intex Technologies has expanded its product portfolio in consumer durable space and announced its entry into refrigerator segment. It now has 56 running models in consumer durable space and 133 in IT Peripherals. The company, which has also added fully...

Intex ropes in Madhuri Dixit as brand ambassador for consumer durables products

Intex Technologies has announced Madhuri Dixit as its brand ambassador for its new range of consumer durable products, including washing machines and refrigerators. The actor has been signed for a period of two years. During this period, Madhuri will be...

Intex stores strive to take retail to a whole new level

At a time when big-ticket retailers are scrambling to grab a share of the online pie, and rolling out robust Omnichannel strategies, homegrown handset maker Intex Technologies went back to the basics and decided to strengthen its distribution network with offline branded...
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John Jacobs targets 6 million consumers in three years to become India’s largest eyewear brand: Apeksha Gupta, CEO

Apeksha Gupta, chief executive officer of John Jacobs, talks about the premium eyewear brand’s strategic priorities, omnichannel journey, marketing...
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