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Inder Dev Musafir

ID launches footwear for kids

Footwear major M & B Footwear promoted ID Footwear, having positioned itself as ‘Cult’ brand in the pan-India landscape, is now leveraging its well amassed equity and brand imagery by going in for a well conceived category extension. As...
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The business of love: How brands are cashing in on V-Day 2025

Brands across various sectors are forecasting sales growth ranging from 10% to 250% during this year’s Valentine’s WeekBengaluru: This...
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