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D2C fashion brands

For Sarees to adopt a bullish approach in tier 2 and 3 cities- Founder Ritu Oberoi

Since its inception in 2018, For Sarees has built a network of 500 weaver families across the countryBengaluru: For Sarees is an online platform that works with rural artisans to produce affordable, authentic and high-quality fabrics and weaves by...

New-age fashion brands should focus on value creation, not valuation: Vineet Gautam, Bestseller India

Bestseller India CEO Vineet Gautam on the changing trends in fashion retail, the company’s digital transformation and industry-wide slowdown… New Delhi: Vineet Gautam is the India chief executive officer for Danish fashion and lifestyle group Bestseller, overseeing a gamut of...

Nothing fits better – XYXX

The men's clothing brand, which was founded in 2017, boasts a multi-brand outlet presence that spans across more than 30,000 touchpointsBengaluru: Menswear brand XYXX innovates a lot keeping in mind the needs of the young Indian man today. What...

Our biggest strength is our data analytics: Berrylush founders

For women’s fashion brand Berrylush, its products are its biggest brand ambassadorsThe brand’s customers are always delighted by the quality and style quotient of its products. No wonder then that they do rigorous word-of-mouth publicity for Berrylush—this to date...

“Our plan is to become a 1,000 crore company by the end of 2025,” Anant Tanted of The Indian Garage Company

Anant Tanted, founder and chief executive officer of the Indian menswear brand The Indian Garage Company on the brand’s fast-paced journey, industry challenges and future objectives Bengaluru: Around twelve years ago, Anant Tanted set out on a path to create...

Louis Vuitton becomes most searched luxury brand in all US states

Florida is the United States' most luxury-obsessed state, with almost  3,000,000 searches for luxury brands monthlyMumbai: Global fashion brand Louis Vuitton topped the list by becoming the most searched luxury brand in all the states of USA, CoolFrames, the...

Myntra launches ‘Rising Stars’ programmeme to boost 200 D2C fashion and lifestyle brands

Myntra will provide end-to-end support services focusing on building awareness, driving consideration and conversations to D2C brands across categories including fashion, footwear, accessories and home Bengaluru: Fashion e-commerce marketplace Myntra has introduced the ‘Rising Stars’ programmeme to scale D2C (direct to...

Mensa Brands brings home décor brand Folkulture to India

Mensa Brands acquired Folkulture in 2021 and it has grown 150% since then Bengaluru: E-commerce aggregator platform Mensa Brands has launched home décor and kitchenware brand Folkulture in the Indian market, the company said in a press release on Tuesday. “This is...

How D2C fashion brands can prevent dead stock

Strategies that direct to selling companies employ that help them avoid inventory pile up and prevent associated losses The fashion industry has long been grappling with the issue of dead stock or unsold inventory that hampers profitability and contributes to...
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Indian burgeoning e-commerce lowers discounts, focuses on profits, as funding declines

Two-day Phygital Retail Convention deliberates declining consumption disparity New Delhi: Indian e-commerce market is on the rise, but funding from...
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