consumers
Research
Super consumers: Racing to the top
The last couple of years have been turbulent for the Indian automobile industry. A decline in volume sales, market instability and capacity overhang combined to create a gloomy outlook for this sector.
But the dust is now settling, and some...
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The Consumer Decision Journey: A Microsoft – Ipsos OTX Study
The retail revolution is well underway, but it’s not a technology-led transformation; consumers are leading the charge. Microsoft Advertising and Ipsos OTX’s the Consumer Decision Journey: Retail places consumers firmly at the center of their own decision journeys in...
Research
Thinking like a customer: Your cognitive future in the retail industry
The retail industry is experiencing unprecedented change. Over the past decade, emergence of technology-enabled “smarter consumers” has upended traditional retail business models. The days when department stores or large discount chains targeted promotions to mass audiences according to broad-brush...
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How Madhav Kasturia of Zippee is addressing critical pain points of quick commerce
The founder and chief executive officer of Zippee is helping D2C brands and e-commerce players bridge the gap between...
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