The answer lies in a combination of logistical bottlenecks, consumer trust deficits, and skyrocketing customer acquisition costs
New Delhi: When 27-year-old financial analyst Ashwini from Bengaluru was shopping for beauty products, she instinctively turned to Amazon or Flipkart. “They had...
From high cash-on-delivery (COD) return rates to tag-loop checks, brands across India are tightening the reins on customer returns to protect margins and maintain service integrity.
New Delhi: In India’s ever-competitive retail battlefield, where customer satisfaction often trumps profitability, a...