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Butter & Co

Butter & Co: Jewellery made for everyone

Launched in 2023, Butter & Co specialises in handmade jewellery made of sterling silver and freshwater pearls Butter & Co, a handmade jewellery brand launched in 2023 by Pia Taneja and Varun Kanwal, has quickly carved a niche in the...

10 newly-launched D2C brands with potential

Launched in the last one and a half years, these D2C brands are rapidly gaining popularity owing to their strong brand philosophy. IndiaRetailing Insights: As a new D2C brand, one has the unique advantage of directly engaging with customers, building...
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Why consumers continue to adhere to traditional preferences in jewellery buying

While modern styles and sustainable options like lab-grown diamonds are rising, many consumers still prefer traditional jewellery The Indian Jewellery...
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