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Ranveer Singh walks red carpet at Tiffany’s New York store

Singh walked the red carpet alongside celebrities including Jimin (from BTS), Gal Gadot, Hailey Bieber, Florance Pugh, Anya Taylor Joy, Blake Lively, Michael B Jordan and Zoey Kravitz wearing Tiffany & Co. accessories New Delhi: Bollywood actor Ranveer Singh attended the opening night unveiling...

For Being Human, Salman’s Khan birthday campaign was a blockbuster

Apparel brand Being Human was able to achieve record-breaking sales through online channels in the days surrounding the Bollywood actor Salman Khan’s birthday which falls on 27 DecemberNew Delhi: Apparel brand Being Human Clothing clocked record-breaking e-commerce sales from...

Rajkummar Rao signs as the brand ambassador of The New Shop

The actor will be featured on The NEW Shop’s digital and print platforms and IVR messaging to connect with consumers through the brand’s stores and in-app services New Delhi: Convenience retail brand The NEW Shop appointed Bollywood actor Rajkummar Rao as...

Shah Rukh Khan drives footfall to malls with his movie Pathaan

The release of the SRK-starret Pathaan is expected to increase mall footfall by 25-30%, the biggest beneficiary of which will be foodcourtsNew Delhi: The release of Shah Rukh Khan-starrer Pathaan movie is attracting droves of people to multiplexes all...

Alia Bhatt’s Ed-a-Mamma: Story telling and Sustainability at its core

How Alia Bhatt’s kids wear brand Ed-a-Mamma is using content to steer the future generations towards sustainability. Excerpts from an email interview with business head Iffat Haider Jivan…By N Bobo MeiteiNew Delhi: Ed-a-Mamma is a sustainable kids wear brand...

Victoria’s Secret opens its second store in India

The second Victoria’s Secret store is at Ambience Mall, Vasant Kunj in New Delhi. Its first store opened at Phoenix Palladium Mall in Mumbai in SeptemberNew Delhi: American lingerie, clothing and beauty retailer Victoria’s Secret opened its second store in India...

Pottery Barn announces global collaboration with Deepika Padukone

As a brand ambassador for Pottery Barn, Padukone will also work closely with the brand to co-create a collection. New Delhi: US-based  home furnishing store chain Pottery Barn announced a global partnership with the iconic Indian actress Deepika Padukone. The Bollywood actor has...

Twinkle Khanna’s sells her digital media company Tweak India to Good Glamm

The collaboration of Tweak India and Good Glamm will help the latter to enhance its content-creator-commerce strategy via Tweak's content which engages the Tier 1 demographicNew Delhi: The Good Glamm Group has announced the acquisition of 51 per cent in...

Celebrity Branding: From endorsement to deeper involvement

In this day and age, celebrities are playing an ever growing role in modern culture, including consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility...

Deepika Padukone: Skin And Beauty Secrets

Daughter of badminton champion Prakash Padukone, Deepika Padukone was born in Denmark and was an established model before Farah Khan introduced her to Bollywood. A national level badminton player, the 27-year-old may still be very young to ask for...
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India leads in GenAI adoption, investment trends likely to rise in coming years: Report

The study also predicted promising investment trends shortly, with about 94% of respondents anticipating increased investments and budget allocations...
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