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Rajkummar Rao signs as the brand ambassador of The New Shop

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The actor will be featured on The NEW Shop’s digital and print platforms and IVR messaging to connect with consumers through the brand’s stores and in-app services

New Delhi: Convenience retail brand The NEW Shop appointed Bollywood actor Rajkummar Rao as its brand ambassador, said the company in a release. In a series of campaigns to expand its footprints across the country, the actor will be featured on digital and print platforms such as social media, OTT, OOH, and IVR messaging to connect with prospective consumers at its stores and on in-app services.

“We are growing rapidly across India through franchise partnerships, but we intend to create 10,000 successful independent stores by 2030. We believe that now is the right time to bring on board a brand ambassador and strengthen our brand-building initiatives,” Aastha Almast, co-founder at The NEW Shop said.

Rajkummar Rao said, “I am thrilled to be partnering with The NEW Shop, a youthful and energetic brand exhibiting rapid growth. I identify with the co-founders’ determination to create a brand, ensuring its sustainability, and profitability; and I believe this comes from their prior entrepreneurial experiences.”

The New Shop offers quick-consumption goods, including groceries, OTC, FMCG, and fresh food and beverages. It also offers add-on services such as printing, ATMs, courier, EV charging stations, and freshly prepared food.

The company has expanded to over 100 stores with 70+ franchised stores in the last 18 months, while earning annual recurring revenue (ARR) of Rs 100 crore in the last financial year.

The convenience retail brand serves clients across various touch points, including physical retail, e-commerce (via its website and app), as well as through marketplaces like Zomato, Swiggy, and Dunzo, and follows a tech-enabled hybrid omni-channel strategy.

The company has 100+ operating outlets in India, spreading across 10 metro and tier 2 & 3 cities such as Delhi & NCR, Mumbai, Hyderabad, Ludhiana, Lucknow, Ahmedabad, Meerut, Rohtak, and Agra.

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