BATA
Retail
The Rising East: The booming retail market of Eastern India
East India, one of the most conservative markets of India till a decade ago, is breaking shackles across all retail platforms today. Despite being home to a very dense population, the Eastern part of the country missed several glorious...
Fashion
Technology & Innovation: The core of fashion creation
We are living in the age of digital Darwinism – an epoch where evolution of both technology and lifestyle is way too fast for businesses to adapt naturally. Rapid change in technology and changes in the way we communicate,...
Retail
Bata sales buoyed by consumer campaigns and portfolio refresh
Bata India Limited, the country’s largest footwear retailer reported Rs 6,731 million in net sales for its second quarter ended September 30, 2018.The 15 percent growth came on the back of the successful new brand campaign ‘Be Surprised’ featuring...
Retail
Global Retailers in India: Moves, leaps & hurdles
India’s enchantment with foreign brands is no secret but the wheel has now turned to a full circle. Today, it’s the foreign brands that are chasing the Indian consumers. India is poised to become the third largest consumer economy...
Retail
SOLOx: Retail Lessons Based on Bata India CEOs Career Chart
Sandeep Kataria, CEO, Bata India shares lessons learnt from different industries - food, telecom and retail. He says consumer intimacy holds all the answers, product is king and employee experience matters.
Retail
Bata rolls out its new Red Concept store in Jadavpur
Keeping up with its commitment to provide a world class shopping experience to its customers, Bata, India’s leading footwear manufacturer, announced the launch of its latest ‘Red Concept’ store at Kolkata’s Raja S C Mallick Road in Jadavpur.Kolkata has...
Retail
GST, demonetization came as opportunities for us: Bata CFO
IANS -
A strong, diverse democracy and people's hunger to be in sync with international fashion trends make India a special place for expansion plans for Switzerland-based brand Bata, which did not have to grapple with the challenges that came along...
Fashion & Lifestyle
Bata scion in pursuit to break brand’s ‘old fashioned’ tag
IANS -
This footwear company has a 85-year-old legacy and has a wide global presence, including in India. Thomas Archer Bata, the fourth-generation scion of the family that owns Bata Shoe Co., wants to break the perception of those customers who...
Retail
Kriti Sanon announced as Bata’s brand ambassador
IANS -
Bollywood actress Kriti Sanon has been announced as the brand ambassador of Bata India. It is after 21 years that the footwear brand has finalised a Bollywood face post it's association with Rani Mukerji."Bata is an iconic brand, and...
Retail
Bata empowers girl child with launch of special ballerinas
Continuing its commitment towards the betterment of society, Bata, the European footwear brand has announced the launch of its unique CSR campaign the ‘Ballerina Project’ at the Bata Store in South City mall in Kolkata.Focused on girl child empowerment,...
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DaMensch aims for its offline business to surpass online: CRO Ashmeer Sayyed
Ashmeer Sayyed, Chief Retail Officer of DaMensch delves into a discussion with Rasul Bailay, Group Managing Editor of IMAGES...
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