advertising
FMCG
Marico expects gross margin to improve 200-250 bps in FY24 as inflation cools down
PTI -
Marico expects a "volume-led growth" in the domestic market and gains in market share by most of its productsNew Delhi: Homegrown FMCG major Marico expects its gross margins to improve by 200-250 bps in FY24, helped by cooling commodity...
Latest News
Advertising spends to grow 15.5% to Rs 1.46 lakh cr in 2023
PTI -
Advertising spends in India will grow by 15.5 per cent to Rs 1.46 lakh crore in 2023Mumbai: Advertising spends in India will grow by 15.5 per cent to Rs 1.46 lakh crore in 2023, a media agency said on Tuesday.In...
In Focus
FMCG makers see green shoots of revival in rural market, increase marketing spends
PTI -
Firms such as HUL, Godrej Consumer Products Ltd, Dabur, Marico and Emami expect recovery in consumption and are increasing upfront marketing investments in advertising and promotionNew Delhi: Major FMCG companies feel the demand slump has bottomed out and there are...
Beauty & Wellness
Breaches by influencers catapult personal care sector to top-3 violator in misleading ads: ASCI
PTI -
The education sector contributes the highest number, over a fourth of misleading ads, while healthcare follows with a 15 per cent share, reports ASCIMumbai: Violations by direct-to-consumer (D2C) brands and influencers have pushed the personal care sector to the top...
Fashion & Lifestyle
Rebooting traditional marketing strategy: A case study of three fashion retailers
Advancements in technology and an increasing number of web users over the years have transformed the face of marketing, advertising, and brand promotion in India.
While traditional channels of advertising — TV, radio, and print– are certainly not obsolete, marketers today...
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Latest News
Zudio launches its 506th store in New Delhi
Located at Infinity SK Mall, East Delhi, it is the 12th Zudio store in Delhi
Bengaluru: Tata Group’s value retail fast...
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