Adidas Group India

adidas Originals opens first brand owned exclusive outlet in India

The pioneering sportswear brand for the streets, adidas Originals celebrated originality with India Brand Ambassador, Ranveer Singh, at the brand’s newest street style hood in the capital city at DLF Promenade, Vasant Kunj. The evening marked the official launch of...

adidas partners with Lifestyle International Pvt. Ltd.

adidas announced the launch of ‘shop-in-shop’ outlets at Lifestyle stores to strengthen its consumer outreach in women’s category. It inaugurated the first such outlet on Friday in MGF Metropolis, Gurugram in the presence of renowned boxing athlete Nikhat Zareen, actress...

adidas launches integrated experience zone at HomeCourt concept store in Chennai

adidas on Thursday opened its new HomeCourt store in Chennai, the first-of-its-kind concept in India which integrates a consumer experience zone. The store was launched by cricketer and adidas athlete, Rohit Sharma. The new store located at Express Avenue Mall,...

Adidas Uprising's second edition to begin from Bengaluru

Adidas, a known name in the sporting goods industry, is returning with the second edition of its initiative Uprising 2.0, which is to inspire sports enthusiasts to discover the joy of playing sports. The second edition will start from October...

Adidas to launch its own retail store in 2017

Adidas India plans to launch its first own retail store in 2017 after getting approval from the Department of Industrial Policy and Promotion (DIPP) to operate fully-owned single-brand retail stores as well as cash-and-carry wholesale business under a single...

Importance of Big Data in the retail sector

Marketers today hardly know their customers. What they know is an aggregated cluster of people who are out there to buy. That is where the strength of big data analytics lies. It can help any retailer deliver a smaller,...

Adidas gets nod to open own retail outlet in India, to open stores by next year

Adidas Group, the German sports footwear and apparel maker, is all set to open its first fully owned outlet in India in the second half of fiscal 2016, with it getting the clearance to invest in local retail operations. The...

Select CITYWALK dominates Images Shopping Centre Awards 2015 honours list

Select CITYWALK, arguably India’s most felicitated shopping centre, once again proved its might at the 8th annual IMAGES Shopping Centre Awards ceremony held on May 6th at The Renaissance, Mumbai. The New Delhi mall walked away with two of...
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Retail: What the industry says about Budget 2023

Reactions from industry captains on announcements in the current Budget that will have a bearing on retail businesses New Delhi: Union...
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