Key Campaigns/MarTech Implementations in the Last 2 Years
- Leveraging IoT for Accessibility: Introduced a subscription-based Water as a Service model through IoT-enabled water purifiers, allowing consumers to access clean drinking water conveniently and inclusively.
- Technological Integration: Focused on using smart tech to make water purification accessible for all, aligning with consumer-centric innovation.
2 Key Learnings
- Detail-Oriented Approach: Attention to detail often uncovers deeper insights about consumer behaviour and unfolding patterns.
- Passion and Purpose: Finding your ikigai is crucial, as passion-driven work not only ensures professional success but also mental and emotional well-being.
Career History
- Livpure India
Vice President – Marketing (August 2023 – Present) - Tupperware India
Director – Marketing (Feb 2023 – Aug 2023)
National Sales Director (Nov 2021 – Jan 2023)
Associate Director – Product Marketing (Jan 2020 – Nov 2021) - Tupperware Brands
Head – Product Marketing & Consumer Promotions (Jan 2015 – Nov 2019)
Product Head (Feb 2012 – Mar 2015)
Product Manager (Feb 2009 – Jan 2012) - Tupperware India
Product Analyst (Feb 2006 – Feb 2009) - Essar Group
Area Sales Manager – North (Jun 2003 – Feb 2006)
Top Marketing Strategies Aided by Technology
- AI-powered marketing is moving from novelty to necessity, enabling scalable personalisation for tailored communication and product offerings.
Business Mantra
- “Start where you are, use what you have, do what you can.”
About Livpure
Livpure is one of India’s most trusted customer-centric brands, serving over 1M+ customers. Backed by over a decade of research, Livpure offers a diverse range of wellness-focused products, including water purifiers, appliances, mattresses, sleep accessories, and smart home solutions. Designed with sustainability in mind, Livpure’s offerings aim to minimise environmental impact while ensuring top quality.
