The launch reinforces Kalpraag’s broader growth strategy to establish itself in culturally vibrant urban centres while delivering heritage-driven designs that resonate with the modern Indian customer.
New Delhi: Men’s ethnic wear brand Kalpraag has officially launched its newest flagship store in Banjara Hills, Hyderabad, marking a key milestone in its expansion into India’s premium fashion markets, the company said in a release on Wednesday.
Known for its refined blend of traditional craftsmanship and contemporary design, Kalpraag offers a curated collection of menswear, including kurtas, kurta bundis, jodhpuris, and sherwanis. The new store reflects the brand’s mission to make culturally rooted yet modern ethnic fashion more accessible to discerning customers.
“Hyderabad has always embraced culture and craftsmanship, and we’re excited to bring Kalpraag’s signature ethnic styles to the city,” said Mayank Jain, Founder, Kalpraag. “This store reflects our commitment to delivering quality, unique designs and a memorable shopping experience.”
Hyderabad’s rich heritage and evolving fashion sensibility make it an ideal market for Kalpraag, whose aesthetic is anchored in timeless Indian silhouettes reimagined for the contemporary man. With its presence in Banjara Hills, the brand aims to become a go-to destination for ethnic menswear in the region.
The launch reinforces Kalpraag’s broader growth strategy to establish itself in culturally vibrant urban centres while delivering heritage-driven designs that resonate with the modern Indian customer.
