The new outlets are situated in Maharashtra and Telangana
Bengaluru: Department store chain Shoppers Stop has launched two outlets of its value fashion format Intune in South India, a company official wrote on social media. The outlets are situated in Maharashtra and Telangana.
“13 is often believed to be unlucky. As we open our 12th and 13th Intune stores today, I can only hope that we help break myths – one superstition at a time,” said Devang Parikh, business head of Intune in a LinkedIn post while sharing images of the new stores.
Its 12th store is located at Palm Beach Road in Vashi, Maharashtra, while 13th store is at Asian Satyam Mall in Hyderabad, Telangana.
Intune caters to young families with clothing and accessories at prices starting at Rs 199.
The format debuted in June with two stores in Hyderabad and a store in Mumbai on a trial basis. The company plans to open about two dozen Intune outlets in the current fiscal year ending March 2024, according to a previous press release.
Shoppers Stop Ltd. was established in 1991 by property developer K Raheja Corp with its first store in Andheri, Mumbai. Today, the company operates over 106 department stores in more than 56 cities, over 7 premium home concept stores, 88 speciality beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SSBeauty, and 23 airport doors and 13 Intune stores occupying an area of 4.1 million sq. ft.
